Retail Media 101
Demystify Today's Retail Media Landscape with our Free Trial Class
Tuesday September 30th, 2025 - 12:30 PM EST - 1:30 PM EST
What You'll Learn
In this interactive session, participants will:
Understand the Retail Media Ecosystem
Learn how retailers like Amazon, Walmart, and Target have evolved into powerful advertising platforms.
Differentiate Between Retail vs. Commerce Media
Understand the difference between retail-focused ad ecosystems and broader commerce strategies, and how each drives value for brands.
Explore Ad Formats & Channels
Dive into onsite, offsite, and in-store retail ad types, and how they integrate with major digital channels.
Analyze Measurement & ROI
Learn key metrics and attribution models to effectively measure campaign performance and return on investment in retail media.
Strategize for Future Trends
Discuss emerging trends, privacy changes, and technological advancements shaping the future of retail media.
Why Retail Media Matters Now
The landscape of digital advertising is rapidly evolving, with retail media emerging as a critical channel for brands seeking to connect directly with consumers at the point of purchase. This shift demands a new understanding of strategies and tools to maximize impact.
Direct Consumer Reach
Engage shoppers directly where purchase decisions are made, both online and in-store.
Rich First-Party Data
Leverage valuable retailer data for precise targeting and personalized campaigns.
Measurable ROI
Track campaigns from impression to sale, offering clear attribution and performance metrics.
Competitive Edge
Stay ahead by mastering a channel that provides unique advantages in a crowded market.
Who Should Attend
This session is crucial for professionals looking to master the intricacies of the retail media landscape.
Sales & Marketing Teams
Understand retail media’s vital role in driving brand and shopper engagement across various platforms.
Digital Advertising Professionals
Expand expertise in working with retail networks and commerce partners to optimize digital ad campaigns.
Media Planners & Buyers
Develop and execute smarter retail media strategies that maximize reach and return on investment.
Brand Managers & Retail Marketers
Learn to leverage retailer data and ad platforms for measurable results and increased brand visibility.
Ad Tech & Agency Teams
Gain deeper insights into one of the fastest-growing sectors in advertising, staying ahead of industry trends.